MAYBELLINE Color Tattoo 70 Barely Branded Dare to get inked. This cream gel eye shadow delivers 24-hour metallic intensity paired with tattoo tenacity. WHAT IT IS Eyestudio® ColorTattoo® Metal eye shadow makeup in metallic shades. These shimmering eye shadow colors deliver long-lasting looks BENEFITS Dare to get inked! Our ink technology creates super-saturated color. Cream gel smooths on for vibrant color that lasts for 24-hours. Ophthalmologist tested. Dermatologist tested. Allergy tested. Suitable for sensitive eyes and contact lens wearers. HOW TO USE/APPLY Step 1. Using fingertips, apply eye shadow from the inner corner and work outwards. Step 2. For added drama, reapply to darken.