This rich, protective body cream provides intense long lasting hydration to dry skin including cracked and irritated dry areas like heels, elbows and knees. The advanced formulation retains moisture and provides a protective barrier to keep moisture in. Enjoy softer, supple and healthy skin that hydrates continuously for 24 hours and wear your skin with pride. Directions of use: Apply as often as required to cracked and very dry skin. Use especially after showering, shaving or exposure to harsh winds & cold climate. For persistent dry skin and skin irritations use in conjunction with Alpha Keri washes & oils.